Twollow: SOLD

Posted on November 25, 2008. Filed under: Sales, Social Media, Technology, twitter | Tags: , , , , , |

twollowlogoLast week I posted a review of the Twitter tool Twollow. I was interested to see that it almost immediately went under the auction hammer. The tool that took 24 hours to build, took only 7 hours to sell. Bidding started at $25, with the tool finally being sold for $1,750.00. I am surprised by for two reasons, one, it was developed in 24 hours which means the developer realized $72 per hour. Second, it was obviously built for sale. This is an interesting trend. Almost akin to the House flipping market and I wonder if it will follow the same pattern.

Tools for Sale

Will we now see a rush of tools for Twitter brought out simply for resale? I will be interested to see what happens to Twollow – there is no disclosure of who bought the tool. Considering it was really a work in progress and needed quite a bit of remodeling it might not have been the bargain that someone thought.

The model that was used was very interesting. Build & launch a tool. Garner blog coverage for it, on the auction site there were 6 different blog sites with articles about the tool, including this one. Then put it on an auction site like Sitepoint.

Facebook reportedly offered $500m for Twitter this week. An offer that was turned down by the Twitter team. $500m is not a bad offer for a company that is barely 2 years old with a tool that has really only started to gain popularity in the later half of 2008. If we take the interest by Facebook as an indication, tools that support Twitter and extend its functionality and usefulness, will ultimately attract the same type of attention. Tools that support business functionality are already starting to appear, last week I posted on Mashable a HOW TO using the Xpenser tool, which utilizes Twitter functionality to track business expenses.

Twollow had none of these to offer. There was no business functionality, no extension of existing Twitter use and yet it managed to attract both publicity and bids. One can only imagine the interest that a tool with both business and personal functionality might attract.

Tweetlater is a good example of one such tool, and one to watch.  It has been extending its functionality over the past couple of weeks.  Going from its original one trick of allowing you to schedule Tweets to adding Keyword tracking and @replies digests so that you don’t miss important replies.  I think that Tweetlater would raise a lot more than $1,750.00 if it came under the hammer.

Twitter Tool Realtor

Perhaps there is an opening for a Twitter Tool Realtor? After all Twollow was a single function tool, the software equivalent of a Shotgun Shack, and that sold in 7 hours. A Twitter Tool Realtor could bring together developers with purchasers who could then take the tools to the next level.

What Twitter tools would you buy, and how much would you be willing to pay for them?

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2 Responses to “Twollow: SOLD”

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With the selling of Twitter tools becoming prevalent, Twitter would be wise to start adding in many of these functionalities as soon as possible so they can monetize faster. What they need is a freemium model of free ad-supported version plus premium high-volume additional tools version.

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