Don’t You Know Who I Think I Am?
Posted on November 20, 2008. Filed under: Observations, Social Media, blogging | Tags: Blog, blogging, Branding, Business, celebrity, Media, personal brand, Social Media, Writing |
Personal Branding was long the preserve of the Hollywood celebrity. To have a personal brand one needed a publicist, a manager, a PR agency and of course the ubiquitous “People”, as in “I’ll have my people talk to your people”. Social Media is changing all of that. People who would have once gone [...]
Read Full Post | Make a Comment ( 2 so far )Blogging for Small Businesses
Posted on November 5, 2008. Filed under: Business, Marketing, Social Media | Tags: Advertising and Marketing, Business, Internet marketing, Marketing, Marketing communications, Publishing, Rate of return, Small business |
As part of my work as a Marketing Communications consultant I am often asked about the usefulness of a company blog for a small/medium sized business. The questions usually center around the cost in terms of resources, the subject matter and the frequency of posting. Many small / Mid-sized companies dismiss the idea of a [...]
