How To: Kill A Brand With Social Media
Posted on May 14, 2009. Filed under: Facebook, Marketing, Social Media, twitter | Tags: Facebook, Google, Marketing, Social Media, twitter, YouTube |
Social Media is the new darling of many brands, the silver bullet that will fix all ills. While some brands have made major in roads in discovering a new method of expanding their ability to reach their customers and potential customers some have quite obviously become so over enamoured with Social Media that they have [...]
Read Full Post | Make a Comment ( 1 so far )Will Facebook Sell Recommendations?
Posted on April 15, 2009. Filed under: Facebook, Social Media | Tags: Facebook, Facebook features, Facebook Markup Language, FBML, social networking |
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As Facebook continues to evolve it is interesting to note how much attention they have given to the development of the Fan page concept. Originally Fan pages were a very limited, cut down version of the personal page. They had much less functionality and their ability to provide a communications platform was minor.
The recent revisions [...]
You’re A Competitor – I’m A Fan
Posted on April 9, 2009. Filed under: Marketing, Social Media | Tags: Company, Facebook, Friend or Foe, Social Media, social networking, twitter |
Social Media has brought a lot of new opportunities to build stronger connections with customers. That’s what everyone talks about. How wonderful all this transparency is and how being able to engage with customers will only strenghten the buying relationship. While all of that might or might not be true (a lot of variables involved [...]
Read Full Post | Make a Comment ( 1 so far )Is Making Friends Social Engineering?
Posted on March 23, 2009. Filed under: Facebook, Social Media, twitter | Tags: Facebook, Social Media, Social network, twitter |
Two sessions at SXSWi that I attended have had me thinking for a few days now. They were seemingly unconnected, one by Brian Brushwood of Scam School and one run by David Armano & Russ Unger on the topic of Friendship is Dead.
The Right Words
It occurs to me that the language that we are using [...]
Tasting The Rainbow: Skittles & Brand Ownership
Posted on March 12, 2009. Filed under: Facebook, Marketing, Social Media, twitter | Tags: Brand, Facebook, Michael Phelps, Skittles, Social Media, twitter |
Again this week I am provided with the thoughts for my post by Marketing Profs newsletter – “Get to the point”. Last week it was their coverage of the Cenk Uygur story and his view of the branding issues surrounding Michael Phelps and Kellogg’s.
Today, I was equally amazed to read the following comment in their [...]
Snake Oil Certificates
Posted on February 23, 2009. Filed under: Observations, Social Media | Tags: Facebook, Snake oil, Social Media, twitter |
This past week I happened across two different people offering Social Media “Certification”. I was interested to see what these offerings consisted of and what these two people’s level of involvement in the field was.
After doing just the most perfunctory research on both individuals it became very apparent that they were Snake Oil salesmen. One [...]
How To:Get Your Blog in the “A” List
Posted on February 10, 2009. Filed under: Facebook, Observations, Social Media, blogging | Tags: Facebook, Ford Motor Company, Scott Monty, Social Media, Twinfluence, twitter |
With Social Media tools being so readily available now it seems that some people are getting very obsessed with ranking tools.
I have written about these several times, Twitter Grader, Twinfluence and Facebook Grader most recently. I decided to do a little experiment whilst at the same time promoting my blog.
I used the “NetworkedBlogs” application on [...]
Social Media Ranking Tools – One Step Beyond?
Posted on January 21, 2009. Filed under: Business, Facebook, Observations, Social Media, twitter | Tags: Facebook, Facebook Grader, HubSpot, Social Media, twitter, Twitter Grader, Website Grader |
Recently those wacky folks at Hubspot released another of their Grader tools. This one is for Facebook. It joins the others in their stable of Press Release, Website & Twitter.
I like Hubspot, I like some of their tools. I use Press Release & Website Grader as they provide a pretty decent overview of a press [...]
Social Media Evangelists – The Special Forces of New Media
Posted on December 18, 2008. Filed under: Business, Marketing, Social Media | Tags: Facebook, LinkedIn, SM Evangelist, Social Media, Social network, twitter, Web 2.0 |
2008 has seen the rise of the term “Social Media” appearing in a variety of places that it hasn’t appeared before, most notably in the list of skills claimed by individuals, whether as in house evangelists or external consultants. So what does it take to be a Social Media Evangelist?
Special Forces Training
This might seem [...]
Twollow: SOLD
Posted on November 25, 2008. Filed under: Sales, Social Media, Technology, twitter | Tags: Facebook, Social network, TweetLater, twitter, Twitter tools, Twollow |
Last week I posted a review of the Twitter tool Twollow. I was interested to see that it almost immediately went under the auction hammer. The tool that took 24 hours to build, took only 7 hours to sell. Bidding started at $25, with the tool finally being sold for $1,750.00. I [...]
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