White Papers: Don’t make them Sales Brochures
Many businesses are turning to White Papers as part of their Marketing communication strategy. Unfortunately many of them seem to have the wrong idea about what constitutes a White Paper. For a large number of companies it seems that their White Papers are really extended sales brochures. As Steve Hoffman writes in a recent Marketing [...]
Read Full Post | Make a Comment ( 1 so far )Case Studies: Are you getting the most from them?
Case studies are one of the most effective marketing tools that an organization can use. However, they are often under utilized. Quite often generated as a request from the sales department or as part of an addition to the “Customers” or “Clients” page on a website, there are many more uses for this communication media.
As part [...]
