How To: Kill A Brand With Social Media
Posted on May 14, 2009. Filed under: Facebook, Marketing, Social Media, twitter | Tags: Facebook, Google, Marketing, Social Media, twitter, YouTube |
Social Media is the new darling of many brands, the silver bullet that will fix all ills. While some brands have made major in roads in discovering a new method of expanding their ability to reach their customers and potential customers some have quite obviously become so over enamoured with Social Media that they have [...]
Read Full Post | Make a Comment ( 1 so far )Blogging for Small Businesses
Posted on November 5, 2008. Filed under: Business, Marketing, Social Media | Tags: Advertising and Marketing, Business, Internet marketing, Marketing, Marketing communications, Publishing, Rate of return, Small business |
As part of my work as a Marketing Communications consultant I am often asked about the usefulness of a company blog for a small/medium sized business. The questions usually center around the cost in terms of resources, the subject matter and the frequency of posting. Many small / Mid-sized companies dismiss the idea of a [...]
Twitters New Hatchlings
Posted on October 28, 2008. Filed under: Business, Social Media, Technology | Tags: applications, development, Marketing, twitter, Twitter tools |
As an avid Twitter user I was extremely thankful to see the release of Twhirl the application that let me post to Twitter without being logged into the website, then I found TweetDeck, to which I am addicted, mainly because it allows me to create interest groups in columns and read the Tweets I want [...]
Read Full Post | Make a Comment ( None so far )Don’t Cage Twitter
Posted on October 21, 2008. Filed under: Business, Marketing, Observations, Social Media | Tags: 31 Days of Dragon, Branding, Dell, Facebook, HP, Marketing, New media, twitter, Web 2.0 |
Talking Web 2.0
There are endless posts that cover the taxonomy of Web 1.0 and Web 2.0. Most of these are technical or at least technology based. They describe the use of API’s, codesets, javascript, browser apps, cloud computing, user generated content and on and on. About halfway through that last sentence your average marketer had [...]
