How To: Kill A Brand With Social Media
Posted on May 14, 2009. Filed under: Facebook, Marketing, Social Media, twitter | Tags: Facebook, Google, Marketing, Social Media, twitter, YouTube |
Social Media is the new darling of many brands, the silver bullet that will fix all ills. While some brands have made major in roads in discovering a new method of expanding their ability to reach their customers and potential customers some have quite obviously become so over enamoured with Social Media that they have [...]
Read Full Post | Make a Comment ( 1 so far )How To : Choose a Social Media Partner
Posted on April 17, 2009. Filed under: Business, Social Media, twitter | Tags: Chris Brogan, Consultant, Social Media, Social network, twitter |
With the term “Social Media Expert” being added to just about every company and consultants profile these days it is hard to separate the wheat from the chaff. What follows is my opinion on how to identify a Social Media partner for your business or organization. I want to explain why I am writing this [...]
Read Full Post | Make a Comment ( 5 so far )How To : Add Relevance When Searching For New Tweeps
Posted on April 13, 2009. Filed under: Technology, twitter | Tags: Social Media, Twinfluence, twitter |
I am not a big advocate of the numbers game played by an increasing number of Twitter users these days. However, I do believe that it is important to continually grow your Twitter network to get the most from Twitter as a tool. Where the difference lies between gathering large numbers and growing your Twitter [...]
Read Full Post | Make a Comment ( 3 so far )You’re A Competitor – I’m A Fan
Posted on April 9, 2009. Filed under: Marketing, Social Media | Tags: Company, Facebook, Friend or Foe, Social Media, social networking, twitter |
Social Media has brought a lot of new opportunities to build stronger connections with customers. That’s what everyone talks about. How wonderful all this transparency is and how being able to engage with customers will only strenghten the buying relationship. While all of that might or might not be true (a lot of variables involved [...]
Read Full Post | Make a Comment ( 1 so far )The Death of Twitter
Posted on April 6, 2009. Filed under: Observations, Social Media, twitter | Tags: Google, Guy Kawasaki, Social Media, Social networks, twitter |
The death of Twitter is a much discussed topic. The April Fool’s posts this year about Google buying Twitter and then some of that being revealed as real potential brought it to the surface again. Originally it was felt by some that Twitter would cease to be an effective communication tool as soon as big [...]
Read Full Post | Make a Comment ( 5 so far )When Did Mashable Lose the Plot?
Posted on March 23, 2009. Filed under: Business, Observations, blogging | Tags: Blog, Mashable, Pete Cashmore, RSS, Social Media, WordPress |
I used to think Mashable.com was a pretty good online publication. Certainly enough to pitch them ideas and actually have a few posts published by them, but of late, I really think that Pete Cashmore and his organization has lost the plot. Mashable used to be “All That’s New on the Web”, now they are [...]
Read Full Post | Make a Comment ( 6 so far )Is Making Friends Social Engineering?
Posted on March 23, 2009. Filed under: Facebook, Social Media, twitter | Tags: Facebook, Social Media, Social network, twitter |
Two sessions at SXSWi that I attended have had me thinking for a few days now. They were seemingly unconnected, one by Brian Brushwood of Scam School and one run by David Armano & Russ Unger on the topic of Friendship is Dead.
The Right Words
It occurs to me that the language that we are using [...]
Tasting The Rainbow: Skittles & Brand Ownership
Posted on March 12, 2009. Filed under: Facebook, Marketing, Social Media, twitter | Tags: Brand, Facebook, Michael Phelps, Skittles, Social Media, twitter |
Again this week I am provided with the thoughts for my post by Marketing Profs newsletter – “Get to the point”. Last week it was their coverage of the Cenk Uygur story and his view of the branding issues surrounding Michael Phelps and Kellogg’s.
Today, I was equally amazed to read the following comment in their [...]
Paying Bloggers – Right or Wrong is Not the Question
Posted on March 3, 2009. Filed under: Marketing, Social Media, blogging | Tags: Adsense, Blackberry Storm, Blog, Social Media, Social Media Marketing, twitter |
An article on Read Write Web caught my attention yesterday because of its position on a Forrester report on why companies should pay bloggers to write articles about their products.
Now my first impression is that the RWW article is an “opinion” post, these are always good for driving traffic. Take a stance and put it [...]
Snake Oil Certificates
Posted on February 23, 2009. Filed under: Observations, Social Media | Tags: Facebook, Snake oil, Social Media, twitter |
This past week I happened across two different people offering Social Media “Certification”. I was interested to see what these offerings consisted of and what these two people’s level of involvement in the field was.
After doing just the most perfunctory research on both individuals it became very apparent that they were Snake Oil salesmen. One [...]
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