How To:Combine Social Media & Traditional Media

Posted on February 9, 2009. Filed under: Marketing, Social Media, twitter | Tags: , , , |

I was recently fortunate enough to attend the FreelanceCamp in San Antonio,Texas. One of the sponsors for this event was an Austin based company called Sweet Leaf Tea.

While I was familiar with their product I had never actually tried it. No particular reason other than I am not a huge fan of cold tea. Coming from England cold tea has never been particularly appealing.

I decided to give Sweet Leaf Tea a try – after all it was free. Six bottles later I was hooked, it was both really refreshing, tasty and didnt at all remind me of cold tea.

So what has this got to do with Social Media?  Firstly, the disclosure – I am in no way associated with, being recompensed by or benefitting from talking about Sweet Leaf Tea.

So back to the topic. The Social Media piece comes into play because whilst at the conference I was using Twitterberry to update my thoughts on the conference or unconference as it is better described.

One of my updates was a comment on Sweet Leaf Tea and how much I enjoyed it.  A few minutes later Sweet Leaf Tea responded to me on Twitter.  They then Direct Messaged me and asked if I would like a coupon for a free sample to simply drop them an email. Free is my favorite price, so I emailed them and asked what did they need from me.

They said just my mailing address. They could have left it at that. But they didn’t, by this time I was in Orlando at another conference. April from Sweet Leaf Tea engaged me in a conversation about where I was, what I was drinking at that conference (Arizona Tea) and sent a couple of emails back and forth.

When I got back from Orlando a couple of days later, what was waiting for me, an envelope with Sweet Leaf Tea on it. I opened it expecting a coupon and maybe a compliment slip. Nope, not close. Sure they had sent me a couple of coupons for their product. But what really made the difference was the hand written note (Shown below) from April.  What a great way to combine Social Media with Traditional Media. They now have a converted customer, and an evangelist for their product.

Sweet Leaf Tea

Sweet Leaf Tea

So follow their lead, combine your strategies, reach out to your customers and drink Sweet Leaf Tea 🙂

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4 Responses to “How To:Combine Social Media & Traditional Media”

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You are too cool for writing this Simon. Thank you for your extremely kind words. I appreciate that though my hand writing is not very good, that the sentiment was still well received!

I’m glad we got you hooked! Thank you again for sharing the Sweet Leaf Tea love!


You are welcome. Its so good to find an organization that really gets Social Media and how it can help build both loyalty and fans. The very fact that you not only did all that you did but then followed up with a comment on my blog really proves the point of the post. So keep doing what you are doing 🙂 and thank you again.

I’ve been really impressed with SLT’s ability to grow so fast nationally. I was lucky enough to talk to them as well. Hope this helps add to your post:

Yes, Sweet Leaf Tea & all their people are awesome! Just walking into their office is a wonderful relaxed atmosphere and everyone was really friendly. Another convert here!

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