When Did Mashable Lose the Plot?
I used to think Mashable.com was a pretty good online publication. Certainly enough to pitch them ideas and actually have a few posts published by them, but of late, I really think that Pete Cashmore and his organization has lost the plot. Mashable used to be “All That’s New on the Web”, now they are titled “The Social Media Guide”. Unfortunately they aren’t either.
The posts they now put out are mostly lists, now I know that blog readers like lists, 10 best this, 7 ways to do that, 18 plugins for this problem. But seriously are there not enough bloggers out there already producing those types of posts. If you have a visitor base of some 1.5m unique visitors per month (according to Compete.com) don’t you think you could try and be a little bit different?
Has Mashable gone the way of its print cousins and become so focussed on Ad revenue that they have decided it is better to turn out the same old stuff that everyone else is doing and play it safe? One post today just made me laugh, 18 WordPress Plugins for RSS – this is one of the laziest types of posts, and takes about 5 minutes to pull together. Just go to the WordPress Plugins Directory type in the resource you are looking for, and viola you have a list of plugins.
For example here’s how to produce a post called 5 WordPress Plugins for Podcasters:
Type in podcasting, get the following result:
Now just rewrite some of this info which comes from the developers and you have a post! No magic to it, no effort either.
Perhaps I am holding them to too high a standard, perhaps I shouldn’t expect anything approaching journalism from what is really “just” a blog. But I do, if Social Media is to progress, those that put themselves out there as “leaders” in the space need to try harder, need to raise the bar, not just produce the same old junk that any hack can pull out in a pinch.
Whilst I agree finding new and interesting Social Media stories is hard work, if you are truly going to be “The Social Media Guide”, then guide don’t follow.