Social Media Ranking Tools – One Step Beyond?

Posted on January 21, 2009. Filed under: Business, Facebook, Observations, Social Media, twitter | Tags: , , , , , , |

Recently those wacky folks at Hubspot released another of their Grader tools. This one is for Facebook. It joins the others in their stable of Press Release, Website & Twitter.

I like Hubspot, I like some of their tools. I use Press Release & Website Grader as they provide a pretty decent overview of a press release or website and allow you to focus in on the areas that can stand some improvement.  They are great tools for small companies that can’t afford to call in an expensive consultant.

When Twitter Grader came out, I wrote a post about it and did a comparison between it and Twinfluence for Mashable. At the time, I pointed out that this smacked somewhat of a high school popularity contest but that there was some use for it in terms of an approach that can be learned for engaging in Twitter.  When I used Twitter grader there were currently 5000 Twitter users being graded, so whatever grade you achieved it had to be measure against that fact. Right now it measures against just over 1m Twitter users. That seems a reasonable sample, actually its less than 25% of all Twitter users, so even now its real value is limited.

Enter Facebook Grader – this, in my opinion is one tool too many.  Firstly it is even more skewed as it is an early tool and currently is only measuring against just under 7000 Facebook users – that is 0.04% of the Facebook community. So basically the number it produces is, to all intents & purposes meaningless. Now I agree that for some these tools can be seen as “fun”. Sure why not. However, there are those who will take these tools seriously and use them to convince others that they are some kind of Social Media whizz just because they scored XX on one of these sites. Worse still, companies looking for some measure of success might actually start using this as a metric against which to assess their Social Media campaign.

What I do like about Facebook grader, Yes there are somethings, is the fact it analyzes your profile and points out where you have gaps in it.  Perhaps you missed the part on your profile for “Hometown” or “About Me”.  These are good things to point out and are more in line with Press Release Grader & Website Grader. But please take away the numerical score or at least make it relevant to something else.  More to the point, please take away the Facebook “Elite”.  Social Media is not about “Elitism” it is about community. Perpetuating the myth of popularity equaling Elitism is serving no good at all.

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